Ellen Yack & Associates is an occupational therapy practice operating in the Toronto area. While many offices dedicated to adolescents embrace a 'playschool' visual identity, we used the Ellen Yack website to position this private practice as child-savvy, but also credible, professional, and upscale.

The Wedgie is a novel new product that makes beach-going a breeze. To balance the practicality of the product against a fashionable visual identity, we treated promotional imagery as fashion photography and leveraged colours, textures, and a mural layout for the website that all allude to high-end fashion storefronts.

The Canadian Friends of Tel Aviv University Golf Mission is a unique fundraising journey to Israel. Undertaking the project on a fully pro-bono basis, we produced an interactive online experience that conveys visually the distinctive, luxurious experience travelers would encounter.

Everyone loves a carnival! A division of Hart Entertainment, Frosh Carnival stages carnivals at selected universities and colleges throughout Ontario. To appeal to potential marketers and frosh coordinators alike, we produced a full visual identity system for the FC brand, including interactive, print, and logo design. The Frosh Carnival identity embodies the diversity, eagerness, and excitement of first-year students.

In a rare opportunity, we branded a niche business to promote the sale of adult novelty products. A playful style mimicked the specialty product category, to create an overall tone that is sensual and comfortable.